SUPPLIER LED NEW PRODUCT DEVELOPMENT PROCESS IMPROVEMENT IN THE UK FAST MOVING CONSUMER GOODS INDUSTRY
نویسندگان
چکیده
منابع مشابه
Stage Model Research in the UK Fast Moving Consumer Goods Industry
There is a large body of literature on the subject of organizational innovation, but little of this specifically addresses the fast moving consumer goods (FMCG) industry. In particular, none of the stage models presented in this literature adequately described the UK FMCG development processes witnessed by the researcher during his case-based Ph.D. study. This paper consequently addresses the q...
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• A submitted manuscript is the author's version of the article upon submission and before peer-review. There can be important differences between the submitted version and the official published version of record. People interested in the research are advised to contact the author for the final version of the publication, or visit the DOI to the publisher's website. • The final author version ...
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ژورنال
عنوان ژورنال: International Journal of Innovation Management
سال: 2008
ISSN: 1363-9196,1757-5877
DOI: 10.1142/s1363919608001959